In short: very beneficial.

Search Engine Ranking

Your goal for your business’ website is to be easily found by potential customers. When customers do an online search by putting in keywords into search engines, you want your website to be ranked near the top in the results. The more current content you have on your site, the higher you rank in search results, thus making it easier for your customers to discover you.

A blog is just one easy way for one or more people to add to content to your website. So never fear if you aren’t computer savvy. You can have other people write content for your blog.

Blogging Topics

If you find a topic interesting, someone else will too. So blog about anything and everything that is relevant to your business. Give customers a reason to keep returning to your site. Blogging topics can include:

• Business or industry-related news
• Humorous job-related stories
• Tips/Tricks/Advice
• FAQs
• Photos/Videos
• Take a survey/poll

Blogging In Numbers

Organic Search Engine Optimization (SEO) is a much more affordable way to climb the rankings than Pay-Per-Click (PPC). Businesses can save thousands each month by maintaining frequently updated blogs! Without the blog, the client would be paying $15/click for keywords. However, blogs allow your business to be searchable based on keywords contained in your articles. Free advertising!

Build Customer Relationships

Blogs are the best way to connect with your customers in a less formal way while providing them with valuable information.Your blog is a social media tool. In addition to saving you money and  helping your search engine rankings, Blogs allow your customers to follow the culture of your business and allow you to seek customer feedback through comments.

Project Description:

Redesign of existing web presence for Boston-based contract management firm, Contracts associates

Client Needs:

Clean, usable interface for clear communication of company’s values and services. Easy-to-use content management system for updates on the fly.

Project Description:

Sloan Productions approached us in 2007 to redesign their existing website that was almost a decade old. Their 2010 update included a refreshing of the existing look and feel, along with a functionality upgrade of a complete content management system.

Client Needs:

Subtle evolution of existing look and feel to evoke Sloan Productions’ modern techniques.  Functionality upgrades to allow the client to edit all content, as well as maintain a knowledgebase area and blog. A section to showcase video projects with a streaming flash video player. All changes were made while focusing on improving search engine ranking.

What they said

More Images of this Project

When we were first given the task of designing Sloan Productions’ website, their existing web presence was over a decade old.  They’d worked hard at establishing a presence and we wanted to maintain that.   The latest version adds a more sophisticated look and feel, as well as a  Custom Wordpress Content Management System (CMS) to allow Sloan Productions to update and expand their own web presence on the fly.

Sloan Productions provides professional television & video production crew services to networks, producers, production companies, and corporate America.

Based in San Diego California, Sloan Productions has contributed to the production of countless live and produced events & programs, from premier sporting events to documentaries, adventure programming, corporate communications, and many other special services applications.

For the past 6 years, Axis media has had the pleasure of working with 3 Blind Mice, a window coverings company located here in San Diego. We’ve worked closely with 3 Blind mice on 3 different versions of their web presence, and are happy to launch their newest site. The latest version of the site features a full content management system, photo galleries, video integration, and SEO optimization.

Three Blind Mice has the largest selection of blinds, shutters and draperies in Southern California.  They service San Diego,  Orange County, Palm Springs and Las Vegas, providing excellent customer service at reasonable prices and offer free in-home design consultations. They are Better Business Bureau Torch Award winner for marketplace excellence.

Project Description:

A complete web campaign highlighting Episencial’s natural and sustainable skin care lines.

Client Needs:

In addition to a content-managed website, Episencial wanted to draw in customers with email newsletters and social networking, so a complete campaign was created, including e-blast templates, custom landing pages, partner ads, social networking graphics and more.

What they said

Campaign Gallery: